Description
Marketing Smackdown · 60-Minute Strategy Session
Too many marketing ideas. Not enough hours. Let’s settle it in the ring.
Small marketing teams rarely stall from a lack of ideas. They stall from trying to do all of them at once. The Marketing Smackdown is a focused, 60-minute working session where every project on your list goes head-to-head against your business goals. What survives is a prioritized plan your team can actually execute, with realistic time and budget ranges attached.
At a glance
- Starts with a live, 60-minute working session
- Who attends: Your marketing lead, plus whoever owns the budget
- You bring: Your business goals and your project wish list
- You get: A ranked project list with time and cost ranges
- Best for: Marketing teams of one to ten people
Why prioritize?
Planning is the cheapest marketing you’ll ever do.
An hour spent deciding what not to do pays for itself many times over. Here’s what a clear set of priorities does for a small team.
01
Focus on what moves the needle
Rank projects by real impact on leads, revenue and retention, not by who asked the loudest or most recently.
02
Connect today’s work to tomorrow’s goals
Balance quick wins that hit this quarter’s numbers with the long plays that build your brand over the next few years.
03
Budget with confidence
Know roughly what each project will cost in hours and dollars before you commit. No surprise invoices, no burned-out weekends.
04
Get everyone on the same page
A shared, ranked list ends the “why are we doing this?” debates between marketing, sales and leadership.
05
Say no without the guilt
When a shiny new idea shows up mid-quarter, you’ll know exactly where it fits in line, or why it doesn’t.
06
End random acts of marketing
Replace scattered one-offs with a sequence of projects that build on each other and compound over time.
What you walk away with
A ranked game plan, not a pile of meeting notes.
Within days of your session, you’ll have a clear, written plan you can hand to your team, your boss or your budget committee. Every project lands in one of three corners:
- Prioritized project listEvery initiative on your list, ranked from “do this now” to “park it for later.”
- Goal alignmentEach project tied to the short- or long-term business goal it actually supports.
- Time estimatesExpected ranges of hours for your team or outside help, so you can plan capacity.
- Budget rangesRealistic low-to-high spend for tools, media and vendors on each project.
- Recommended sequenceWhat to tackle first, and what each finished project sets up next.
How it works
Four rounds. One clear winner: your plan.
Round 1
Book your session
Add the Smackdown to your cart, check out, and we’ll set a time that works for your team.
Round 2
Bring your contenders
Share your business goals and every marketing project on your wish list. A spreadsheet, a doc or a photo of the whiteboard all work.
Round 3
The Smackdown
For 60 minutes, each project steps into the ring against your goals, effort and cost. Fast, candid and surprisingly fun.
Round 4
Your game plan
You receive your prioritized project list with time and budget ranges, ready to share and put to work.
Who it’s for
Built for small teams with big to-do lists.
A great fit if…
- You’re a marketing team of one to ten people, or one person wearing ten hats.
- Your project list is longer than your calendar.
- Leadership keeps asking “what’s the plan?” and “what will it cost?”
- You’re heading into annual or quarterly planning.
- You have new goals, a new budget or a new boss, and need to reset.
Probably not the right fit if…
- You need a full brand strategy or a multi-month marketing plan built from scratch. Let’s talk about a larger engagement instead.
- You want someone to start executing projects today. (We’re happy to help once your plan is set.)
A tight 60 minutes. We review your goals and project list before we meet and write up your plan afterward, so the full hour goes to discussion and decisions.
Whoever owns the marketing to-do list, plus anyone who signs off on budget. Small groups work best, since more voices means less ring time for each project.
We’ll come to you, so your team can join the dynamic atmosphere. If you need to bring in remote participants, just let us know.
Two things: your top business goals for this year and the next few, and a list of the marketing projects you’re considering. Rough is fine. No polished decks required.
For each project, a low-to-high estimate of the internal hours as well as calendar time it will take and the out-of-pocket spend for tools, media or vendors. These are planning numbers to help you decide and set expectations, not fixed quotes.
Your written plan arrives within two business days of the session.
If you’d like us to, absolutely. But the plan is yours to run with any team, in-house or otherwise. There’s no hard sell at the end of the hour.
This is a bit like using time as a pressure to force things to the top that really matter. That said, we are always happy to work with you if the results present you with further questions.
Ready to get started?
Put your marketing in the ring.
Sixty minutes from now, you could know exactly what to work on next and what it will take to get it done.
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