Our approach to each project is to first view the project in terms of business goals. From there, we work with our clients to see the uniqueness of their operation and distill their message. We take several passes on wording and layout. Each pass is used to strip away anything that detracts from those core business goals. Layered on top of that, we bring clean and timeless design to each type of presentation. Regardless of the medium, these guiding principles form the basis of what we do.
Design is an investment and just like any business decision, you’re seeking a return. We are your partner in that and will help you not only define it when you need help doing so, but also measure it. Sure, your web presence needs to look good, but you should demand more.
We believe that a site designed without alignment of marketing purpose is doomed to be re-written before its time. That is why we begin projects with a discovery phase. This ensures all involved are pushing towards the same goals.
Once the discovery phase is complete, we can outline the various user paths through the site and build a site map and general user flow. This includes navigation and general aesthetics to make sure site visitors get the best possible experience.
Build and Integrate
The build phase follows the design phase. One of the most important deliverables from the design phase is the timeline for the site completion. This sets the expectations for site completion and the review opportunities.
Refine and Launch
No project is finished without adjustment and polish. The last week of the project pre-launch is dedicated to all the little things that make the site a success. We don’t stop with a launch, however. Once we start to test how users are interacting with the site, we make adjustments quickly to improve real-world experiences.