The Mash Tun

Welcome the Mash Tun!

In brewing and distilling, the mash tun is where grain is saccharified into sugars in preparation for fermentation. Here, it's a place you can come before you start designing your site to get informed about the topics that matter for building great WordPress sites. We focus on hosting, plugins, and good practices to ensure your website will perform to further your marketing and operational goals.

Internationalization & Localization for WordPress: Building Multi-Language Sites

Expanding to new markets? Learn how to build and maintain WordPress sites in multiple languages—from plugin strategies to SEO implications to testing workflows.

Mobile-First B2B Design: Optimizing Conversions on Small Screens

Half of B2B traffic now comes from mobile. Don't leave conversions on the table. Learn how to design and optimize B2B sites for mobile users—from form UX to payment flows.

WordPress Plugins Landscape 2026: Choosing the Right Tools Without Bloat

With thousands of WordPress plugins available, how do you choose without slowing your site? Learn how to evaluate plugins, avoid unnecessary bloat, and build a lean, maintainable tech stack.

Core Web Vitals in Q2 2026: Updates, INP Metrics, and Thresholds

Google's Core Web Vitals continue evolving. Understand the latest metrics for Q2 2026—what changed, why it matters, and the current thresholds your site must meet to rank well.

B2B Content Strategy: Thought Leadership and Lead Gen

B2B buying decisions involve research, long sales cycles, and multiple stakeholders. Learn how to structure content that positions your expertise, builds thought leadership, and nurtures prospects toward conversion.

Website Design for Your Audience: Part 5 – Testing, Measurement & Iteration

You've built a site based on research, architecture, navigation, and design. Now measure if it works. Learn how to validate your design with real users, analyze performance data, and iterate toward continuous improvement.

Accessible Forms & CTAs: Legal, Usable, and Conversion-Focused

Forms are conversion choke points. Learn to build accessible, user-friendly forms that comply with accessibility standards, reduce abandonment, and boost conversion rates using proper HTML, clear labeling, and mobile optimization.

Website Design for Your Audience: Part 4 – Visual Design & Branding

Beyond structure and navigation, visual design—color, typography, imagery, and branding—shapes perception and trust. Learn how to align visual design with your brand and audience expectations to reinforce your messaging and convert.

Conversion Rate Optimization: Testing & Analytics

You have traffic, but are visitors converting? Learn how to measure, analyze, and optimize conversion rates using GA4, A/B testing, and behavioral data—turning visitors into customers.

Website Design for Your Audience: Part 3 – Navigation & User Flows

With research and architecture in place, now execute navigation that feels intuitive. Learn how to design user flows, page templates, and navigation patterns in WP Bakery that guide visitors to conversion without friction.